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INDEPENDENT RETAILER magazine is now the official news outlet for Wholesale Central visitors. Each monthly issue is packed with new product ideas, supplier profiles, retailing news, and business strategies to help you succeed.

See new articles daily online at IndependentRetailer.com.


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10/01/2008 - Email Marketing Minefields
There is no marketing medium that has better ROI potential than email. Utilizing email marketing requires diligence, however, because there are a handful of minefields one may encounter.

09/01/2008 - Social Networks Build Brand Awareness
Increasing buyers' awareness of your company and products is just one element of RUNNING a successful online business.

08/01/2008 - Toys & Novelties for Fun & Profits
Fun is never out of style. It reaches across all geographic regions and every demographic, and people pay for it, regardless of the economy.

08/01/2008 - REAL Wholesale Deals from TrademarkCommerce.com
Many wholesale companies offer dropshipping and maintain a claim that they have millions of products. In reality, such a high and vague number of SKUs may really mean that the company is not a true wholesaler.

08/01/2008 - Great Selection at Blanket Depot
George Merling, President of Blanket Depot, could be called a "Blanket Barron." Though it is only a five-year-old company, Blanket Depot has close to 2,500 blanket designs on their website.

07/01/2008 - Windfall Of Success For Iron Stop
The process today of manufacturing wind spinners is not much different than it was when Ron Spinks, President of Iron Stop, came up with the idea and began creating them in his garage.

06/01/2008 - Innovative Signs
SignsSeen.com, owned and operated by Andy Greenbaum, is an Internet business that sells signs. It carries close to 3,000 products, and is a comprehensive source of information about the wide variety he carries.

05/01/2008 - Dell Tests Biz Service
The computer company, Dell Inc., is currently testing a new system that could help relieve small businesses from needing to employ IT experts. The test is now taking place in Dallas.

05/01/2008 - CheapWholesaleJewelry.com Creating An Online Leader
Sometimes you just know early on in a venture how things will work out. From the start, they go very much for or against you.

04/01/2008 - Shine With Bright Products
Good times or bad, people respond to products and services that give them a personal and psychological boost.

04/01/2008 - Salco Launches Ezwholesaler.com
Expansion of product categories and rapid growth has prompted Salco Distributors to launch the ezwholesaler.com website.

04/01/2008 - Rhino Mart Charges Ahead
Like the principles in Rhinoceros Success, the book that inspired him, Drawlon Tsang, owner of Rhino Mart, is a focused, take charge person who has always accomplished his goals.

03/01/2008 - New Click Fraud Filter Improves Traffic Quality
Click Forensics, Inc., the leading provider of click fraud prevention solutions, has announced the availability of Click Forensics for Publishers

03/01/2008 - Best Web Sourcing
When sourcing wholesale merchandise, where do emarketers find the best products and prices for items being made in the U.S.A, China and other manufacturing markets?

01/01/2008 - Generating Post Sale Buys
In the last column I provided ten sure-fire ways to reduce your shopping cart abandonment rate.

12/01/2007 - Sell More With Floor Displays
More items in your store mean more sales. It's a simple concept.

12/01/2007 - RUNNING Out of Addresses
IP addresses are going fast and are in danger of being all used up in 2010, according to researchers at the University of Southern California's Information Sciences Institute.

11/01/2007 - Revamped Travel Site Increases Conversions
With ecommerce easily being more than a decade old, one might think that the art of site design would be a little further along than it is.

11/01/2007 - Novelties & Souvenirs On Hot Streak
Sales for novelties and souvenirs never seem to go out of style, especially as we head down the homestretch to the holiday season.

11/01/2007 - Beaver Gumball Machine
Beaver Gumball Machines, the Cadillac of the industry and previously available only to wholesalers and distributors, now has a consumer version available for resellers.

10/01/2007 - Web Dreams Come True For Blue Bay
Remember those stories in the late 1990s about Internet startups and their employees, working nearly around the clock, catching brief snoozes on the office floor and dreaming of their big IPO on Wall Street?

09/01/2007 - Fab Footwear Online
Did you know that Zappos.com went from $8.5 million in revenue five years ago to $597 million in 2006?

09/01/2007 - Buyers Network Streamlined Wholesale Buying
Wholesalecentral.com has a unique and revolutionary service for resellers called Buyers Network.

08/01/2007 - Impulse Is Key To Kiosk Sales
Merchandising from a kiosk or cart, more than from an inline mall store, relies on getting attention and stopping passersby in their tracks.

08/01/2007 - Buyers Pay For Privacy
Consumers will pay more to shop at websites that protect privacy, according to a study by Carnegie Mellon University.

07/01/2007 - Wrist Water Bottle
HYDRO-SPORT introduces the Wrist Water Bottle, a specially designed water bottle that fits on the wrist. It's a way to carry water, quench thirst and prevent dehydration, hands free, without having to carry a bottle.

07/01/2007 - Web Profits: Strategies to Skyrocket Sales
Increasing website sales is a process involving three, primary components.

07/01/2007 - Golden Triangle Adds LA Show
With years of experience in hosting fashion jewelry and accessory trade shows in Greensboro, NC and Orlando, FL, Golden Triangle Show Inc. has added Los Angeles to its roster.

06/01/2007 - Marketing With Blogs & RSS
One of the most important elements of success in business is interaction between seller and buyer.

06/01/2007 - EZDROPSHIP.COM: American Dream Comes True
Most of us like to see others struggle a little bit before they hit it big. So you will probably like the story of Dan Mier, president of the double tiered success story that is Premiere Products International and EZDROPSHIP.COM.

05/01/2007 - Retailers Court Business
Best Buy Co. Inc.'s recent acquisition of Speakeasy Inc., an independent broadband voice, data and information technology provider, is the company's newest addition to its, "Best Buy for Business Unit."

05/01/2007 - New England Diamond and Gem Co.
This company supplies 14k gold jewelry, plain or fancy, in all jewelry categories. There are several thousand pieces in stock at all times.

04/01/2007 - Web Re-Design For Success
Most experts advise web marketers to do a fairly complete overhaul of their site designs once every two or three years. Some say that you should redesign every single year, in order to stay ahead or at least level with the competition.

04/01/2007 - Visa/NFIB Grow Entrepreneurs
Visa USA will distribute a $300,000 grant to the National Federation of Independent Business Young Entrepreneur Foundation, which offers educational programs designed to ignite the entrepreneurial spirit in students.

03/01/2007 - NY Gift Cash And Carry Show
The spring 2007 edition of the New York Gift Cash & Carry(r) Show...Gifts to Go(r), is an ideal buying opportunity for retailers, offering timely inventory restocking options in advance of the summer selling season.

03/01/2007 - Boosting International Web Sales
The Internet has made the world a true global marketplace, but it is still easy for web retailers and wholesalers to forget what lies beyond their domestic borders.

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